HiSO- previously known as Hide Society, has been mastering the art of luxury outerwear since 1975. A Canadian founded and second-generation family company, HiSO delivers 45 years of experience into every garment.

Head quartered in Toronto, with offices in Berlin and a production facility in Europe, HiSO has become the go to source for shearling outerwear.

In 2002, inspired by their exposure to the family business at a young age, twin brothers Karl and Mark Matar took on leadership of the company with a new mission in mind- to reposition and elevate the brand- thereby introducing the new name HiSO (short for Hide Society). Grounded in the belief that a coat should offer fashion and function, HiSO’s mission was to revive the classic shearling coat. Their vision brought forward innovative designs; engineered to defy the cold.

With the desire to broaden its product offering, the rebranding also led to expansion into the world of wools. HiSO acquired a Toronto based facility where all precious fiber outerwear is now produced.

Designed for the style-savvy, HiSO caters to fashion enthusiasts and modern adventurers who have an appetite for sophisticated yet forward trends.