HiSO- previously known as Hide Society, has been mastering the art of luxury outerwear since 1975. A Canadian founded and second-generation family company, HiSO delivers 45 years of experience into every garment.

Head quartered in Toronto, with offices in Berlin and a production facility in Poland, HiSO has become the go to source for shearling outerwear.

In 2002, inspired by their exposure to the family business at a young age, twin brothers Karl and Mark Matar took on leadership of the company with a new mission in mind- to reposition and elevate the brand- thereby introducing the new name HiSO (short for Hide Society) – a now beloved global name. Their goal was to revive the classic coat and to blend fashion with function. Their vision brought forward innovative designs while still maintaining luxe shearling materials and exceptional craftsmanship known to the brand.

With the desire to broaden their product offering, the rebranding also led to expansion into the world of precious fabrics (cashmere, wool and alpaca outerwear). HiSO acquired a Toronto based facility where all precious fiber outerwear is now produced.

In the Fall of 2020, a new inspiration transpired. Tapping into the contemporary luxe marketplace, the White Label exclusive collection was born, dazzling all modern adventurers and fashionistas who have an appetite for fashion forward trends. The collection applies a cutting-edge and innovative approach to chic designs. It reflects a fashion-forward sensibility with an elevated, edgy streetwear vibe which has captured the attention of renowned multi-door retailers worldwide.